Watch this because I’m in it
vs.
I’m in it because you’ll enjoy watching it.
Or, I published a book so I need you to read it
vs.
There’s something you need to read, so I wrote about it.
Or I’m fifty and I just made an album because it was time for me to make one.
vs.
These songs won’t let go of me and I want to share them with you because they matter.
Self Promo Toolkit
Tools for Self Promotion Research: TwitScoop>WhatTheTrend>Twitter Search>Google Alerts
Sharing: Tumblr Bookmarklet>Facebook Bookmarklet>Bit.ly Bookmarklet>Ping.fm>Hootsuite
Messaging: Wordpress>Tumblr>Twitter/Facebook Fan Page>FriendFeed> Facebook Tumblr App>Facebook Selective Tweets App
Consistency: Gravatar>BackType>SocialOomph
LIVE: Google Mail>YouTube
Syndicate: Feedburner>MyBlogLog>LinkedIn
10 Self Promotion Commandments (in order)
(in order)
- Know What You Want
- Operate in a Niche Market. Everyman=Death
- Know Your Product, Keep it Simple & To Yourself
- Listen Selflessly and Actively!
- Know Your Target Audience & What they Want
- GIVE! GIVE! GIVE!
- Build Relationships not “friends lists”
- Be Consistent
- Don’t Be Annoying
- Automate as Much as Possible
